 Harvey's:
Just the Way You Like It!
"Canadians continue to rank Harvey's Original burger as
best-tasting, because we charbroil our burgers to perfection
and offer nine fresh toppings, so our guests can enjoy their
burgers just the way they like them. That's a powerful point
of difference that's unique to Harvey's,'' says Valerie McIlroy,
Vice President, Marketing, CARA Restaurant Group, explaining
the inspiration for the chain's new Just the Way you Like It
tagline, which debuts this Fall. "Great taste has timeless
appeal,'' says McIlroy. "Harvey's will always offer best
taste, and thanks to new contemporary urban designs, innovative
new menu items, and successful new partnerships with airports,
hospitals, universities and Home Depot, Harvey's is re-energizing
and ready for 2000.'' "This summer our unique specialty
burgers such as Swiss Mushroom Melt, our delicious new Veggieburgers
and our continuing success with Harvey's Custom Combos has generated
very encouraging sales performance and exceptional guest feedback,''
explains Wayne Holm, President and COO of CARA's Restaurant
Group. "This is a very positive early reaction to our investment
in branding and our new strategic direction.''
Want to know more??
www.harveys.ca
Gleaned from Canada
News Wire press release
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Facts
and Figures
...Harvey's has served-up one billion burgers since 1959.
...Harvey's deli pickles are so popular, 4 out of 5 guests order
pickles on their burger.
...The average Harvey's garnisher can top and wrap a burger in
15 seconds.
...The most frequently requested Harvey's topping is mustard.
...About 1 out of 10 guests order Harvey's gravy on their fries.
...One-in-four Harvey's guests order onion rings with their Custom
Combos.
...The first Franchisee location was Sarnia, Ontario.
...The most popular Custom Combo combination is a Harvey's Original
Burger, Fries and a Coke.
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Mrs.
I. Coon